Tuesday, October 20, 2009

0 A Logo SHOULD NOT be a Cipher!

Logos are the main identity of a business. They carry your corporate image to convey the message of your company. Every entrepreneur wishes for the company to have a custom logo design that would serve as a popular icon. But sometimes in search of an impressive logo design, they end up with something beyond comprehension of the general public. They make their logos illegible codes or ciphers that have to be deciphered by cryptologists.

It is universally agreed that a logo design should be articulate, impressive, beautiful and meaningful. NOT unintelligible or implying adverse meanings altogether. Have a look at the following and decide for yourselves.



LOGO DESIGN # 1: IS IT THE LETTER G? IS IT A SYMBOL OF SOME ANCIENT LANGUAGE? WHAT IS THIS?



Logo Design # 2: This is a cube, NO, it is a house! Urrr ummm it is ??? it has no supporting text with it!



Logo Design # 3: That’s one way to tarnish the image of a great city by making a horrible logo design. Even the supporting text doesn’t make it any good! How meaningless this logo design is?!

Some logo designs are also found to portray something they were not initially intended to. Business owners should highly careful about each and every aspect when finalizing their custom logo design. A little thoughtfulness pays off when you are in the most important phase of starting a business.



Logo Design # 4: It seems the logo is depicting SOMETHING else rather than a dental job! What are these folks up to?



Logo Design # 5: What??? An angry custom logo design that shows a frowning figure. Is this for children care or children scare!! What did they have in mind while making this logo design?!!



Logo Design # 6: This must be some kind of prehistoric hieroglyphics not a logo design!





Logo Design # 7: Customised object of ridicule. MEGAFLICK OR MEGA…….?! What is wrong with people? I think this custom logo design was ordered by a competitor!



Logo Design # 8: Looks like a balloon fell on a building! Or maybe…….?! A custom logo design turned into a custom bogus design!

These logo designs were definitely worked upon hard but, the result they are getting is somewhat untoward. Instead of working the way actually desired, it came out to be the other way round.

This explains why a custom logo design should be easy to understand and relevant to the nature or name of the business. Brand owners should first know their logo design needs and then understand what the potential customer or target market would feel when they see the logo for the first time. It is not very tricky but does require some common sense.

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