Sunday, April 25, 2010

0 3 ways Towards A High Profile Business Logo Design

Business logo designing is just like any other type of important design work. To create a professional looking logo design you will need to pay attention to every minor detail of a logo as even a great idea can be ruined by overlooking simple things related to a logo design. Following tips will help you to get a high profile business logo design:

1. Working with vector graphics:
This probably sounds apparent to most logo designers out there, but it is not to everybody. Therefore, I would like to mention that in order to get such a logo design that can be edited later on for any purpose without effecting its quality, you must get your logo in vector format as vector is a format that will allow you more editable options.

2. Never use more than 2 fonts in your business logo design:
For the reason that there are many nice fonts available out there and we have all the authority to pick up the best one, we shall select two of the nicest fonts and use them in the logo. Usage of too many fonts will make the logo look unprofessional.

3. Make it simple for the viewers:
If people can’t understand your business logo design, it is useless to have one. Many designers make the mistake of text distortion which eventually comes out as an unreadable logo text and makes the entire logo look awful. You may avoid complicated fonts as well as perplexed designs.

Thus, if you take care of your logo by keeping the above mentioned pointers in mind you would easily come up with a nice business logo design.

Saturday, April 24, 2010

0 Top 10 Banking and Financial Company Logos – Trustworthy to be Believed

Article title: Top 10 banking and financial company logos – trustworthy to be believed

Publishing date: April 17th, 2010

The primary concern of any financial company is to make people believe in it and invest their money in it. The basic reason for people to not invest their money in a financial institution is the fear of their capital security. This is why banks and financial institutions work harder to depict positive messages through their advertisement campaigns. The things that make people trust these companies are reliability, honesty and truthfulness. If a banking company fulfills these requirements, people feel more secure in investing their money in them.

The article “Top 10 banking and financial company logos” put a spotlight on the most reliable financial company logos as well as on their backgrounds. The article tells about the ideas behind these company’s logos and the reasons why and how their logos helped them to achieve a positive image in the market. You may click here to read this article.

Monday, April 19, 2010

1 Things You Need To Know About Brochure Designing

A brochure design is used as an introductory mailer. It is utilitarian when it comes to present and introduce the company to the masses. A brochure design is something that plays a very important role in representing the corporate image of an organization to the targeted customers. A pamphlet is arranged and distributed by the businesses to promote their products and services and thus it is an introductory tool that is used to effectively convey the message to the audiences to gain maximum exposure.

A brochure design gives complete info about the company. A business owner can create an everlasting impression on the mind of the customers by creating a brochure design with fascinated content and layout. In other words, the content that you prefer to come up with should be fresh and unique. E.g., a travel agency brochure shall contain a mind-gripping theme which can stimulate the curiosity of a reader to explore more exotic places through that particular travel agency.

In a brochure design, you may highlight the benefits of using your company’s services or products. You can clarify the unique features of your company to distinguish it from the rest of the similar product manufacturers. This will help you to get connected with the customers in a better way.

A brochure designer may use attractive graphics or images to emphatically present the content to the clients. These artworks should be meaningful to convey the meaning of the content. The paper and the printing ink should be of high quality too as paper holds a great worth in a brochure design.

Hence, these are the vital factors that will help you to create a positive and long-lasting impression on the minds of the customers.

Saturday, April 17, 2010

0 Review: Peace foundation logo design process in 10 steps

Title: Peace foundation logo design process in 10 steps

Publishing date:
April 13th, 2010

As a designer the most frequent question that I encounter is “how do you design a logo?” I can’t just tell someone how I design a logo as logo designing process is not a piece of cake and takes a lot of efforts and techniques which can’t be explained just like that. So, I decided to write an article in which I made my mind to explain the logo design process from start to finish. For this, I picked the peace foundation logo that was the most appropriate and easiest one to explain how a logo is made. I made this logo for my logo design company and I revised it for you which you can see getting created in a step by step manner in the article “peace foundation logo design process in 10 steps”. I am sure you want to see the step by step logo design process through detailed illustrations, so here’s the link for this article.

Monday, April 12, 2010

0 BUSINESS LOGO: An Emotional Connection Between You And Your Customers

In today’s time when there are so many products and services out there, it is really difficult for small business owners to differentiate themselves from their larger opponents. Therefore every business wants to gain a competitive edge against the larger businesses.

The preliminary way to compete against the business rivals is “Branding”, and one of the major parts of a branding strategy is a logo. A logo design is an asset that differentiates a business from the rest and let the company work individually. Therefore it’s imperative to take couple of things into account before getting a business logo designed.

Tapping Emotions

The most successful way of branding is to connect with customer’s emotions. No matter how similar your product or service is to your competitors, you can make people buy your product by reaching to their emotional level. Making a business logo that people can easily understand will also help them to remember your brand for a long term and this automatically attach them to your brand emotionally.

Connecting to Customers

Let’s say, you own a store that sells fruits, and then a new supermarket opens up nearby that offers exotic fruits from all over the world at discounted prices. Normally when a new store opens in an area, people rush towards it, but what if your customers don’t go near that store? Yes this can happen, and can only happen if you give your customers a higher level of attention and respect, which makes an emotional connection between you and your customers.

Creating Character

Great branding reveals the true persona of a business to the masses. A business logo is just as important as your product and service is. A business logo is the reason why a customer feels to do business with a company whether it’s a small business or a multi billionaire enterprise, whoever has a nice logo will win the game.

Therefore, it’s important for your business to possess a logo that can easily connect with people’s emotions so you can win their trust and consideration.

Saturday, April 10, 2010

1 File Formats for Logo Design and Marketing Related Material

Article title: File Formats for Logo Design and Marketing Related Material

Publication Date: December 7th, 2009

A successful business requires having some added items along with a professional logo design for the marketing and publicity purpose. These items are provided mutually with a business logo design or separately by commercial logo designing services. In this article you will get all the information you always needed to know about the file types which are used in Stationary, Website, Web Banner, and Brochures These files include; .JPG, .GIF, .PNG, .PSD, .TIF, .PDF, .EPS and .AI and so on.

Hence, this article is a must read for every graphic design fan. Here’s the link for it.

Monday, April 5, 2010

0 Enahance Your Corporate Identity With Logo Design Brochure Design And Stationary

The persona of a corporate is incomplete without a nice logo and business stationery. If a business wants to touch the peaks of success in the international market by working on its definitive plans, a business must attain a logo that is in accordance with the business theme and its strategies.

A corporate identity is based on three elements;

1. Corporate designs ( logo design brochure design, flyers, business cards, and stationary)

2. Corporate communication ( public relations, commercials)

3. Corporate behavior ( Ethics and norms of internal and external values)

Brand identity is the complete package of a business to its clients, which includes the business’s service reputation, product quality, features and benefits, performance and value. It is the abridgment of all these things, which create a brand identity. Your business logo is the image that gives the first impression of your business to the clients. This is why prior to starting a business, huge stress is given to the logo design brochures and stationeries.

Designing process of a logo design brochure is one of the initial actions executed when a company goes for the establishment of their brand image. A well-designed logo has to be reliable, proper and unique so it can leave a positive impression in the minds of the audience.

Therefore it is important to hire a logo designer who can design your logo according to the name of your company, products or the services, that’s how your logo will become beneficial for your business.

Saturday, April 3, 2010

0 6 Online Reputation Management Tools to Keep a Track on How Your Small Business is Perceived Online

Article title: 6 online reputation management tools

Publishing date: March 30th, 2010

People talk about businesses every day, negatively or positively and there can be any reasons for that. Whichever way people think, you must keep a track on their opinions. For this purpose, businesses use online reputation management (ORM) tools. However, online reputation management (ORM) needs to be more developed as there are number of monitoring tools coming in to sight every day.

The article; “6 online reputation management tools” puts a spotlight on 6 of the most useful online reputation management (ORM) tools of the current time which includes; Trackur, Google alert, Monitor this, Social media fire hose, social mention and twitter clients. Following article covers the use of these ORM tools and their benefits in online marketing. If you are a business owner this article becomes a must read for you. You may read this article by clicking here.