Monday, December 14, 2009

1 6 Traits of a High Profile Custom Logo Design Service

Hiring a custom logo design company could be a difficult task. But whenever to go for hiring a custom logo design company, check the following attributes.

1. Custom logo design service is highly cost effective.
2. They have expert and experienced logo designers.
3. They are credible.
4. They always show creativity in their designs.
5. They process customers’ orders very fast.
6. They have 24/7 customer support.

If you find these traits in any logo design company, you can trust and hand over your project to that company without any hesitation.

Saturday, December 5, 2009

0 The Secret of Producing Effective Marketing Material: 8 Steps Guide

Creating an effective marketing material for business marketing is mandatory to showcase your business identity. It is just not that you think of it, hire a designer and start working. Creating marketing material, which can influence greatly, is a step by step process. You need to first evaluate your current marketing material and find the flows in it. Then, you need to develop a strategy for marketing collateral. Finally you will need to work with a custom graphic and logo designer to implement all those changes for excellent marketing material for your business venture.

Along with marketing material strategy, you need to save money as well. And if you are a small business or start up owner, the following seven steps would definitely help you to complete the 360 degree strategy for marketing material.

Step 1: Do Homework Before Everything Else

Before spending a nickel of resources, evaluate your company’s marketing and marketing material strategy. Identify:
Who is your target market?
Who is your competitor? (Their strengths and weaknesses)
What expertise do you offer to the customer?
What is your unique selling proposition?
Does you logo design portray the real philosophy of your business?
Does your marketing material have strong and memorable look and feel?

Step 2: Evaluate your Brand

Look and feel that communicates your business to the current and existing customer and develops emotional attachment of your product and service is a brand of your business. In order to evaluate your brand, you need to check the consistency of overall design, use of logo, typeface, corporate colors and images associated with your company.

Step 3: Goal Setting

You need to figure out how you are going to produce marketing material and for what purpose. Basic purpose of marketing material could be lead generation, identity piece, promotion, direct mail, ad, magazine, newspaper, trade publication and so on. Consequently, you also need to figure out how you are going to distribute this marketing material (distribution channels). Some channels you can use are self mailer, envelope, seminars, trade show et cetera.

Step 4: Cost Budgeting

The most necessary part is to budget for designing and printing your marketing material. Price depends on the format and size, paper selection, copywriting, custom or stock photographs, quantity, printing and mailing requirements.

Step 5: Scope of Marketing

You need to be very creative and strategic in this step. Create a marketing program for the use of material that can generate leads. For instance, you can create flyers to insert into bills or you can offer special deals for frequent buyers. Many other strategies you can develop and implement to bring the maximum output of your marketing material.

Step 6: Understand Designer Expertise

Designing corporate marketing material cannot be a time pass of any amateur designer. You need to hire a professional one, who can take your job from concept to printing. An expert designer should have complete knowledge of typography, colors, design formats, paper selection and printing.

Step 7: Hire a Professional Designer

Hiring a professional yet suitable designer for your project could be difficult. But if you check portfolio, you can easily figure out designer’s capabilities. After selection of a designer you should ask how much she is going to charge, bargain at that point and agree with the mutual understanding.

Step 8: Hire a Printer 

After hiring a designer, you need to hire a printer to get your concept into tangible form. You should get the knowledge that how much the printer is cable of doing your job. You should involve the printer early in the project to avoid conflict between soft designs and final printing formats.

Thursday, November 26, 2009

0 Corporate Brand Logo Design of Heineken Beer

Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns and manages one of the world's leading portfolios of beer brands.

Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest.

Heineken claims that it really has two corporate brand logos design- the Authenticity logo design and the Star-Heineken logo design.

Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items.

Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better.

The green bottle with racetrack label is the origin of the brand’s visual identity.
Heineken fans rejoice! Show your love of beer and sport your colors with this excellent quality Heineken beer glass! With its durability and iconic logo design, every beer will taste its best when enjoyed from this great looking pub glass.

Saturday, November 21, 2009

0 How a Custom Logo Design Brings The Business For You?

First, let us examine what a logo means to the business. A logo design is a graphic representation of what the business stands for. Every business has a mission statement and a vision. How do we communicate these messages to our customers? There are many different ways to do so but obviously, a logo design is a very effective way. How can a logos design communicate such strong messages?

A logo design becomes a communication medium when it is used in print. Chances are, you will want to get your logo printed on invoices, work orders, purchase orders, office stationery, and publish your logo on your communication channels such as websites, brochures, etc. Your custom design logos will be everywhere, telling everyone what you and your business stand for. People will see your logo, and depending on how well the logo is designed, they may or may not remember you. So it's the responsibility of the business owner to create an outstanding logo that will cause a long lasting impression.

What is an outstanding logo? An outstanding logo will communicate visually to the viewer two or three strong messages. For example, if you have a human resource business that focuses on hiring excellent IT managers, you may want something related to IT (like a monitor or a mouse) on your logo. But this is just a simplistic example. A professional custom logo designer will be able to guide you and serve your needs better because everyone has different needs. Your business is unique, and so should your logo. Whoever goes for a cheap looking logo that comes pre-packaged with a few thousand other logos are not going to leave a professional impression.

Image, reputation and impression are what counts. And the image of the business is often built based on how others perceive anything related to you or your business. If you have a logo with wrong colors, send the wrong messages, chances are that your potential clients will jump to the wrong conclusion and assume that you are going to something wrong for them as well. So take the time to choose a professional graphic designer to create a custom logo. There's no two way about it. Besides, it's a onetime effort. Create a professional logo one-time, and reap the benefits over and over again during the lifetime of your business.

People will look at your custom logo design and talk about your logo. Sometimes, they do so out of boredom. But for whatever reason, it's the perfect opportunity for you to tell them more about your business.

So there's no denying the fact that having a professional custom logo design will definitely have a huge impact on your business. Work on your logo as if your life depended on it. Create a logo that represents the high quality work that you're going to deliver, build more trust among your clients, and fly it high and proud.

Wednesday, November 4, 2009

0 6 Benefits Of Selecting a Custom Logo Design

1. Custom logos design give you an instant market exposure and acknowledgment

All the businesses especially the small business and entrepreneurs are competing for the market recognition. Some do it better than the other ones. Some have a cool daunting logo because they opt initially for the custom logo design professional company. The best example is the NIKE swoosh sign which itself reflects its product identity.

2. Custom logo design capture the whole image and description of a business

A customized logo design is professional and guaranteed takes a small space but transmits a longer , wider and louder message in comparison to only words. The old saying that “A picture is worth a thousand words” fits well in this scenario.

3. Custom logo design Supply shelter of business honesty and reliability

A company that cares enough to brand itself with an inimitable identity is the one that will rise above the other business also-rans. As someone wisely said, "A logo makes a full-time impression even though you are only a part-time business owner."

4. Custom logo design Build Strength and develop trust among consumer

How trust is so important and why? Trust is the essence of your business by which the sale ratio is directly proportional. If the trust is high among the consumer then your sale will surely be high. And that role is played by a custom logo design to make and strengthen the trust.

Not everyone loves the Ford Motor Company but for those who do seeing Ford's corporate logo design affixed to their car makes them feel better.

5. Custom logo design will make your consumer remember what your business is!

Images are easy to remember than vocabulary. By having your custom made professional logo you are visible in many different marketing avenues and you are increasing the market awareness for your business.

6. Custom logo design helps to advertise and promote your business effectively

The businesses which don’t have a good custom logo design lacks in the promotion. A beautiful custom logos design can able to appear on numerous things like stationery, shirts, mugs etc. but the simple words can’t perform that task.
As you can observed the significance of a custom logo designs to your business can be massive. If you want to create a super impact then get a logo design the hire a professional custom logos design company and add value to your market.

Just think if a superman doesn’t have his embarking logo, who will be going to recognize him?

Wednesday, October 28, 2009

0 Logos are Changing – Discussing Changes in Respective Logo Designs Worldwide

The logo design world is experimenting on a rapid scale. This is mostly because businesses are adopting a tendency to change their company logos design every now and then. This is happening more with famous brands although less known trademarks are following suit. Let’s have a quick look at some of the slightly changed logo designs.

The Audi Logo Design

The previous Audi logo design has been slightly changed now. At first glance, it is unnoticeable but the changes are there alright. The four rings (not at all associated with the Olympic Games) are there and the name “Audi” is there too but with a slight twist in the old logo design. The rings have been given a nice three dimensional look with the font in Audi more simplified but attractive.

Changed Pepsi Logo Design

Now this is a very good idea to stir public attention whether one needs it or not. This alteration in the logo design is quite noticeable but the impact of this logo redesign is not in shape of higher sales.

Hilton Hotels Logo Design Gets New Shape and Name

Not just the company logos design but also the company name has been changed with “Hilton Worldwide” replacing” “The Hilton Family”. Interesting move.

Subtle Changes in Mozilla Fire Fox Logo Design

This is a clear example of subtle changes in company logos design. Firefox gets a slightly new makeover or should I say “haircut” and the view of land on the globe gets a different angle.

Hertz Logo Design Gets a New Look

They have done this by inverting the colors and changing the typeface plus the “r” getting a curved shape.

These minor changes in company logos design reflect the tendency of experimentation in the human mind. I guess all is self explanatory here needing thoughts rather than words but viewers’ comments would highly be appreciated.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Tuesday, October 20, 2009

0 A Logo SHOULD NOT be a Cipher!

Logos are the main identity of a business. They carry your corporate image to convey the message of your company. Every entrepreneur wishes for the company to have a custom logo design that would serve as a popular icon. But sometimes in search of an impressive logo design, they end up with something beyond comprehension of the general public. They make their logos illegible codes or ciphers that have to be deciphered by cryptologists.

It is universally agreed that a logo design should be articulate, impressive, beautiful and meaningful. NOT unintelligible or implying adverse meanings altogether. Have a look at the following and decide for yourselves.


Logo Design # 2: This is a cube, NO, it is a house! Urrr ummm it is ??? it has no supporting text with it!

Logo Design # 3: That’s one way to tarnish the image of a great city by making a horrible logo design. Even the supporting text doesn’t make it any good! How meaningless this logo design is?!

Some logo designs are also found to portray something they were not initially intended to. Business owners should highly careful about each and every aspect when finalizing their custom logo design. A little thoughtfulness pays off when you are in the most important phase of starting a business.

Logo Design # 4: It seems the logo is depicting SOMETHING else rather than a dental job! What are these folks up to?

Logo Design # 5: What??? An angry custom logo design that shows a frowning figure. Is this for children care or children scare!! What did they have in mind while making this logo design?!!

Logo Design # 6: This must be some kind of prehistoric hieroglyphics not a logo design!

Logo Design # 7: Customised object of ridicule. MEGAFLICK OR MEGA…….?! What is wrong with people? I think this custom logo design was ordered by a competitor!

Logo Design # 8: Looks like a balloon fell on a building! Or maybe…….?! A custom logo design turned into a custom bogus design!

These logo designs were definitely worked upon hard but, the result they are getting is somewhat untoward. Instead of working the way actually desired, it came out to be the other way round.

This explains why a custom logo design should be easy to understand and relevant to the nature or name of the business. Brand owners should first know their logo design needs and then understand what the potential customer or target market would feel when they see the logo for the first time. It is not very tricky but does require some common sense.

0 4 Simple Steps to Design Exceptional Small Business Logo

Step 1

The first question you have to ask yourself is that what does your business promote? Perceptive and eloquent connection in the small business planet can facilitate you in designing an extraordinary logo because your logo is symbol which is going to stand for your business as a market identity. So owning a logo that exposes what your small business is all about can help make an impression on other small business vendors.

Step 2

The logo design must be simple and clear-cut but the proficiency of the logo designer can be significant. You would like your logo to be prominent and noticeable but not to excessive. It ought to blend well on the business card and letterheads, etc, so that it merge it self with whatever text you put with it.

Step 3

Colors are the aroma of the logo design but excessive color usage can make it worthless and sloppy, so if your logo consist only 2 colors and they are enough eye catching the don’t go for mixture of shades which delude the effect of your identity design. Try to choose synchronized color shades. Selecting a pattern of at least two can create a difference. In this way, you aren't trying to put too many colors in it which can make it harder to see therefore risking the chance of other small business owners ignoring it.

Step 4

When choosing a pattern for a logo design to identify the business or brand, some people will try to go for fancy, profligate and spendthrift patterns in their logo design to get them postered. Only problem with this is it can end up unnecessarily loud and bold therefore people would either ignore it or didn’t get the meaning what it really is portraying. Simple and clear pattern is a best choice that is but it must be striking and professional.

Monday, October 5, 2009


Finding a subtle recognition? Having a flare of professional logo designing, the one and only way to get your revolution in your hand is to get to Wolda. A biggest name in the logo design contest world where your work can be highly appreciated in a huge manner with a large price.

Wolda contest is the predecessor of the old Eulda, which is also a European logo design annual but now it’s a revolutionary form and one of the biggest contests held online to intimidate the skills of a logo design professional by a client oriented jury with indulgence of a public representatives, which holds the whole thing because the target market of business logos design is gradually goes to a customer, if a customer likes it than it’s a success.

After all that appreciating hype the main reason secondly here is to address that Wolda is costing a huge amount of money from the entering designer and the price they are competing for is “NOTHING”, I was shocked again when I have seen that the contest entitled for the students is also demanding a handsome amount to money to enter the contest, what I really feel that this is such a shame for them because students cannot generate that amount of money. The only thing they are paying off is the certificates and trophies and an entry to there annual logo design book known as “Wolda Annual”.

What I feel that whatever the reputation of their web, certificates and trophies; the paying personal entering and winning the contest must be given some incentive to make him able to enhance the skills and professionalism to get confidence and recognition in the design market.

Tuesday, September 29, 2009


Starting with the verbal information about what simply a logo is then we have to describe that logo is simply a representation of any trademark, commercial brand or any peace mission like Red Crescent etc. Logos are majorly used for the identification purposes of different organizations, academic institutions and other prominent commodities.

They are encrypted by Logos design in which there are huge amount of things are involved in making substantial and catchy logo which can demonstrate its owner in a higher prospect.

The question which builds up in a mind when ever a logo representation is needed by any entity is that, How to design a logo? And there are several key things which can be considered to be put in according to the desires and demands of a user.

Some of the most important things lined up for that matter is its color, shape, fonts and an image if it would be inducted in.

An interesting and eye catching logos design must be simple, appropriate, distinctly recognizable and graphically sound. And it must be regarding to the vendors desire.
It should be designed in a way that it can be printed in different sizes and can be able prove its valor when without color.

Great concept with immaculate creativity skill of a logos designer and the perfect execution are the prime factors of a successful logo.

Designing a logo seems to be quite simple and easy job but it’s really not. Because the designers capability and most importantly the creativity counts in a success. When ever designing a logo also make a focus of what your client really wants then it leads to a good comparative and solid design.

The term how to design a logo? Refers to some professional approaches that must be taken under, like always communicate to your client as it is fruitful for the end result, try to read what a client is sketching out in his mind to make a design in a perfect needed perception, comparative research pattern should be followed to acquire the most appropriate and distinguishable design, simplicity and elegance defines the time period the design holds, strong and value added concept leads to success and valor, then the most important part is when u present it to your client, make the multiple versions of it so you can decide and present your best one, deliver it on the right possible time then the power is yours.