Sunday, February 21, 2010

0 Website Designing – Rule of Thumb

Website design is fun to create. But this fun is not for all, it needs an expert’s hand to be developed in style. Professional web designers design websites to grasp full attentions of the users. There are certain principles which they follow, they are discussed below:

How to embed graphics to a website: Web designers embed graphics to a website in order to grab user’s attention and convey the message concealed behind web design in a logical manner.

User- Oriented Design: Professional web designers have a full command over the design theory. Therefore in addition to filtering and blending, those designers make the design of the website which gives a value to the user and user can interact with the design easily.

Keep the design Simple: At several occasions, users are searching for the information rather than a design; therefore a web design must not be ambiguous so that users can get the information they are looking for.

Sitemaps and wireframes: Sitemaps and wireframes should be designed in a way that user can interpret easily how the site will work.

Effective Writing Style: Website content should be designed according to user’s preferences and keywords should be highlighted in bold. It’s not a good idea to deliver overstatements to a website.

Grids: A page without grid usability is a nightmare; therefore web designer’s uses horizontal and vertical grids to make it easier for the user to scan and read to pick something out of the website.

Negative Space: White space is a supporting element for eyes. Absence of text and graphics in a website not only make your eyes share where to go but also give rest a bit to eyes.

Typography: An ideal size for typography is 11px but it shouldn’t be less than 10px or 12px for a body text. Varying size of the typography for distinct contents can make it easier for the user to read.

Colours: Colours stand for different meanings in different culture. Likewise white symbolize ‘purity’; and green represents ‘nature’.

Conclusion: In short web design serves as a genuine tool for web designers to portray online business image in style. Good craftsmanship can stand out the weak design while a poor craftsmanship won’t give a chance for a strong design to stand out.

Wednesday, February 10, 2010

0 Ways to Avoid Logo Design Blunders

Logo design represents a business. Logo design attributes such as typefaces, fonts, colours or images act as messengers to convey company’s message to its potential customers. It brings awareness to potential customers about company’s business. If the logo fails to communicate about corporate brand; then it can no longer stay in the market as one shown below:

There are some common blunders which result in an ineffective logo design but there exist ways to avoid them. They are listed below:
  • Avoid Clipart logos as many clipart images are widely distributed, so one can easily recognize your ‘borrowed logo’; therefore avoid amateurs as logo design demands professionalism.
  • Don’t create meaningless logos; its better that your logo should stand for some purpose.
  • Avoid using special effects for a logo without setting the ground for it, it’s wiser to sketch your logo on a paper first and see how it stands out in black and white. Once you’re satisfied; then you should rely on PC to insert special effects which can really bring value to your logo.
  • Never use a banner logo as logo is your brand identity; it’s not just a web advertisement.
  • Text-only logo is incapable to represent business in style; you should incorporate some visual elements to position your business at a distinct place in the market.
  • Logos with complex typography or images are not wiser to use, it’s better to keep the logo as simple as possible.
  • Avoid using unnecessary inclusions such as (Inc, co or Ltd) to a logo as it may lead to a copyright issue.
  • Don’t use a multicolor logo; insert those colors in a logo which reflect your business effectively and efficiently.
  • Never adopt any logo trend to create a logo. Think to create something original to make your logo leap out.
Conclusion: Preceding blunders should be considered beforehand while creating a logo design. Therefore a logo must be design in a way to make your prospect/customer SMILE (Sensible Memorable Interesting Limited Exciting).