Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns and manages one of the world's leading portfolios of beer brands.Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest.
Heineken claims that it really has two corporate brand logos design- the Authenticity logo design and the Star-Heineken logo design.
Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items.
Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better.
The green bottle with racetrack label is the origin of the brand’s visual identity.
Heineken fans rejoice! Show your love of beer and sport your colors with this excellent quality Heineken beer glass! With its durability and iconic logo design, every beer will taste its best when enjoyed from this great looking pub glass.
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