Logo design represents a business. Logo design attributes such as typefaces, fonts, colours or images act as messengers to convey company’s message to its potential customers. It brings awareness to potential customers about company’s business. If the logo fails to communicate about corporate brand; then it can no longer stay in the market as one shown below:
There are some common blunders which result in an ineffective logo design but there exist ways to avoid them. They are listed below:
- Avoid Clipart logos as many clipart images are widely distributed, so one can easily recognize your ‘borrowed logo’; therefore avoid amateurs as logo design demands professionalism.
- Don’t create meaningless logos; its better that your logo should stand for some purpose.
- Avoid using special effects for a logo without setting the ground for it, it’s wiser to sketch your logo on a paper first and see how it stands out in black and white. Once you’re satisfied; then you should rely on PC to insert special effects which can really bring value to your logo.
- Never use a banner logo as logo is your brand identity; it’s not just a web advertisement.
- Text-only logo is incapable to represent business in style; you should incorporate some visual elements to position your business at a distinct place in the market.
- Logos with complex typography or images are not wiser to use, it’s better to keep the logo as simple as possible.
- Avoid using unnecessary inclusions such as (Inc, co or Ltd) to a logo as it may lead to a copyright issue.
- Don’t use a multicolor logo; insert those colors in a logo which reflect your business effectively and efficiently.
- Never adopt any logo trend to create a logo. Think to create something original to make your logo leap out.
Conclusion: Preceding blunders should be considered beforehand while creating a logo design. Therefore a logo must be design in a way to make your prospect/customer SMILE (Sensible Memorable Interesting Limited Exciting).
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